Posts Tagged ‘Realtors’

City view

21

December

How to build a Green Real Estate Business

As we become a more environmentally conscious society, conservation, preservation and stewardship are proving to be increasingly important issues. From coffee beans to the material used to build our homes, more of us are demanding that the companies, businesses and people we do business with are as green-focused as we are.

This is also true for the real estate sector, where homebuyers are now looking for green, energy efficient homes with reduced carbon footprints. In order to understand and facilitate the new green needs of homebuyers, realtors are also having to

Larry Weltman Consulting

30

October

Creating an Impactful Realtor Website

For independent realtors there is no better resource than the internet. The immediacy, the reach and its low cost make it the ideal tool to reach new clients and sell homes. In fact, as much as 92 percent of homebuyers start their home buying search using the internet.

Whether homebuyers are searching neighbourhoods, real estate starts, actual homes or even agents, the internet is the first stop on their way to home ownership. Knowing that the internet plays a key role in helping people choose a home to purchase, it is

Instagram app on smartphone

13

October

3 Social media tools (that aren’t Facebook) realtors should be leveraging

Let’s face it, when most of us think of social media, we automatically think of Facebook. The digital platform has taken on a life of its own since it was first launched to the general public in 2006.

In the decade since then, a plethora of other social networks have sprouted up in the digital space, each designed to offer its own unique experience and level of interaction.

In addition to being a digital way to connect and communicate with people all over the world, social networks have proven to be an

Car Parked

07

October

How enhancing client experience can lead to new business

Whenever a realtor asks me, “Larry Weltman, how can I get more business?” the first question I reply with is, “Are you maximizing word-of- mouth promotion?”

In today’s content saturated digital world, word-of- mouth referrals and recommendations reign supreme. More than ever, people value the opinions of friends and family members to guide them in the right direction.

According to a Nielsen Global Trust in Advertising Survey, 92 percent of people trust recommendations from friends and family, while 70 percent reported trusted opinions found online. An additional 58 percent trust the information

Living Room

30

August

Convincing your client to stage their home

It is common knowledge that staging a home before listing it on the market helps the property sell faster and oftentimes for more money. However, convincing some clients of the value in staging can be difficult.

Some view the added expense solely as a burden. While others who have already spent money repairing and getting a home up to par may feel that investing in staging is an expense they can forgo. Convincing a client that staging is in their best interest may be one of the toughest jobs a relator