Category Archive for : ‘Blog’

Larry Weltman, who regularly consults with realtors and brokerages, writes about matters of concern to his clients. Subjects tackled include a range of issues from going green in your business to staging your home for potential buyers. Weltman also shares helpful marketing strategies on his blog.

Car Parked

07

October

How enhancing client experience can lead to new business

Whenever a realtor asks me, “Larry Weltman, how can I get more business?” the first question I reply with is, “Are you maximizing word-of- mouth promotion?”

In today’s content saturated digital world, word-of- mouth referrals and recommendations reign supreme. More than ever, people value the opinions of friends and family members to guide them in the right direction.

According to a Nielsen Global Trust in Advertising Survey, 92 percent of people trust recommendations from friends and family, while 70 percent reported trusted opinions found online. An additional 58 percent trust the information

Row House

21

September

Why Curb Appeal Still Reigns Supreme

Despite a growing number of home buyers using the internet to power their home buying search, curb appeal and exterior attractiveness are still among the top selling factors when it comes to showcasing a home for sale.

It’s no secret we live in a highly visual society. Today, the average home buyer will sift through dozens of homes online before ever setting foot in one. In order to compete in the digital market, a home needs to be inviting and appealing both inside and out.

While a potential buyer may be enticed

Living Room

30

August

Convincing your client to stage their home

It is common knowledge that staging a home before listing it on the market helps the property sell faster and oftentimes for more money. However, convincing some clients of the value in staging can be difficult.

Some view the added expense solely as a burden. While others who have already spent money repairing and getting a home up to par may feel that investing in staging is an expense they can forgo. Convincing a client that staging is in their best interest may be one of the toughest jobs a relator

View of beautiful house

25

August

3 Tips for Hiring the Best Realtor

Buying and selling a home is an emotionally charged time. From feelings of excitement to nostalgic memories all the way to anxiety over the looming sale, the selling and buying process is an emotional roller coaster for buyers and sellers.

This is why hiring the right realtor is imperative. A good realtor will handle all the leg work involved in listing, staging and showing a home. They also work as a buffer or middle man between the two more, emotionally driven parties, namely the buyer and seller.

In addition to this, realtors

Realtor

25

August

Three Marketing Pro Tips for Independent Realtors

Independent realtors have a lot on their plate. Between staging, showing and selling homes, these multitasking machines must also find time to advertise and market themselves and their business. Effective realtor marketing is key to attracting new customers, which is crucial for a thriving real estate business.

Unfortunately, unlike large real estate firms that have access to a team or department dedicated to marketing and drawing in new business, independent realtors have to take on the responsibility themselves. Because they are singly-handedly responsible for the success of their business, it is