Whenever a realtor asks me, “Larry Weltman, how can I get more business?” the first question I reply with is, “Are you maximizing word-of- mouth promotion?”
In today’s content saturated digital world, word-of- mouth referrals and recommendations reign supreme. More than ever, people value the opinions of friends and family members to guide them in the right direction.
According to a Nielsen Global Trust in Advertising Survey, 92 percent of people trust recommendations from friends and family, while 70 percent reported trusted opinions found online. An additional 58 percent trust the information