Category Archive for : ‘Blog’

Larry Weltman, who regularly consults with realtors and brokerages, writes about matters of concern to his clients. Subjects tackled include a range of issues from going green in your business to staging your home for potential buyers. Weltman also shares helpful marketing strategies on his blog.

architecture

15

June

How Real Estate Commission Advances Can Help Advance Your Business

Finances can be tight when you’re starting out as an independent realtor. You may have dreams of being able to move on quickly from deal to deal, closing on one property and being able to swiftly and easily move on to another.

But the reality is, it can take several months to complete a sale. And real estate agents don’t get their commissions until after the deal is closed and the Brokerage has collected on commissions. That can make things even more difficult for an independent realtor who doesn’t have a

City view

21

December

How to build a Green Real Estate Business

As we become a more environmentally conscious society, conservation, preservation and stewardship are proving to be increasingly important issues. From coffee beans to the material used to build our homes, more of us are demanding that the companies, businesses and people we do business with are as green-focused as we are.

This is also true for the real estate sector, where homebuyers are now looking for green, energy efficient homes with reduced carbon footprints. In order to understand and facilitate the new green needs of homebuyers, realtors are also having to

Larry Weltman Consulting

30

October

Creating an Impactful Realtor Website

For independent realtors there is no better resource than the internet. The immediacy, the reach and its low cost make it the ideal tool to reach new clients and sell homes. In fact, as much as 92 percent of homebuyers start their home buying search using the internet.

Whether homebuyers are searching neighbourhoods, real estate starts, actual homes or even agents, the internet is the first stop on their way to home ownership. Knowing that the internet plays a key role in helping people choose a home to purchase, it is

Instagram app on smartphone

13

October

3 Social media tools (that aren’t Facebook) realtors should be leveraging

Let’s face it, when most of us think of social media, we automatically think of Facebook. The digital platform has taken on a life of its own since it was first launched to the general public in 2006.

In the decade since then, a plethora of other social networks have sprouted up in the digital space, each designed to offer its own unique experience and level of interaction.

In addition to being a digital way to connect and communicate with people all over the world, social networks have proven to be an

Car Parked

07

October

How enhancing client experience can lead to new business

Whenever a realtor asks me, “Larry Weltman, how can I get more business?” the first question I reply with is, “Are you maximizing word-of- mouth promotion?”

In today’s content saturated digital world, word-of- mouth referrals and recommendations reign supreme. More than ever, people value the opinions of friends and family members to guide them in the right direction.

According to a Nielsen Global Trust in Advertising Survey, 92 percent of people trust recommendations from friends and family, while 70 percent reported trusted opinions found online. An additional 58 percent trust the information