Blog

21

December

Larry Weltman: How to build a Green Real Estate Business

As we become a more environmentally conscious society, conservation, preservation and stewardship are proving to be increasingly important issues. From coffee beans to the material used to build our homes, more of us are demanding that the companies, businesses and people we do business with are as green-focused as we are.

This is also true for the real estate sector, where homebuyers are now looking for green, energy efficient homes with reduced carbon footprints. In order to understand and facilitate the new green needs of homebuyers, realtors are also having to

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30

October

Larry Weltman: Creating an Impactful Realtor Website

For independent realtors there is no better resource than the internet. The immediacy, the reach and its low cost make it the ideal tool to reach new clients and sell homes. In fact, as much as 92 percent of homebuyers start their home buying search using the internet.

Whether homebuyers are searching neighbourhoods, real estate starts, actual homes or even agents, the internet is the first stop on their way to home ownership. Knowing that the internet plays a key role in helping people choose a home to purchase, it is

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13

October

Larry Weltman, 3 Social media tools (that aren’t Facebook) realtors should be leveraging

Let’s face it, when most of us think of social media, we automatically think of Facebook. The digital platform has taken on a life of its own since it was first launched to the general public in 2006.

In the decade since then, a plethora of other social networks have sprouted up in the digital space, each designed to offer its own unique experience and level of interaction.

In addition to being a digital way to connect and communicate with people all over the world, social networks have proven to be an

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07

October

Larry Weltman – how enhancing client experience can lead to new business

Whenever a realtor asks me, “Larry Weltman, how can I get more business?” the first question I reply with is, “Are you maximizing word-of- mouth promotion?”

In today’s content saturated digital world, word-of- mouth referrals and recommendations reign supreme. More than ever, people value the opinions of friends and family members to guide them in the right direction.

According to a Nielsen Global Trust in Advertising Survey, 92 percent of people trust recommendations from friends and family, while 70 percent reported trusted opinions found online. An additional 58 percent trust the information

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21

September

Larry Weltman: Why Curb Appeal Still Reigns Supreme

Despite a growing number of home buyers using the internet to power their home buying search, curb appeal and exterior attractiveness are still among the top selling factors when it comes to showcasing a home for sale.

It’s no secret we live in a highly visual society. Today, the average home buyer will sift through dozens of homes online before ever setting foot in one. In order to compete in the digital market, a home needs to be inviting and appealing both inside and out.

While a potential buyer may be enticed

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30

August

Larry Weltman: Convincing your client to stage their home

It is common knowledge that staging a home before listing it on the market helps the property sell faster and oftentimes for more money. However, convincing some clients of the value in staging can be difficult.

Some view the added expense solely as a burden. While others who have already spent money repairing and getting a home up to par may feel that investing in staging is an expense they can forgo. Convincing a client that staging is in their best interest may be one of the toughest jobs a relator

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25

August

Larry Weltman: 3 Tips for Hiring the Best Realtor

Buying and selling a home is an emotionally charged time. From feelings of excitement to nostalgic memories all the way to anxiety over the looming sale, the selling and buying process is an emotional roller coaster for buyers and sellers.

This is why hiring the right realtor is imperative. A good realtor will handle all the leg work involved in listing, staging and showing a home. They also work as a buffer or middle man between the two more, emotionally driven parties, namely the buyer and seller.

In addition to this, realtors

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25

August

Larry Weltman, Three Marketing Pro Tips for Independent Realtors

Independent realtors have a lot on their plate. Between staging, showing and selling homes, these multitasking machines must also find time to advertise and market themselves and their business. Effective realtor marketing is key to attracting new customers, which is crucial for a thriving real estate business.

Unfortunately, unlike large real estate firms that have access to a team or department dedicated to marketing and drawing in new business, independent realtors have to take on the responsibility themselves. Because they are singly-handedly responsible for the success of their business, it is

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